Construction Writers Association Presents: 2007 Marketing Communications, Website and Electronic Communications Awards
November, 2007
Buffalo Grove, IL -- The Construction Writers Association presented its annual Marketing Communications, Website and Electronic Communications Awards at the organization's Midyear Meeting in Chicago. Entries were received from associations, advertising agencies, PR firms, large and small contractors, trade associations and publishers. Winners were chosen by impartial judges.
View the award winners here! (Opens a new window.)
The Website Awards and Electronic Communications Award were presented by chairman Beth Margulies of National Electrical Contractors Association. Three awards were presented:
- Website Award: McKim & Creed for www.mckimcreed.com.
- Honorable Mention Website Award: Hilti North America for www.us.hilti.com.
- Electronic Communications Award: Lift & Access for its electronic newsletter
The Marketing Communications Awards were presented by co-chairs Tina Barbaccia of Aggregates Manager and Don Marsh of Concrete Products. Entries in three categories—corporate communications, public relations and advertising—were evaluated by a panel of judges on the basis of editorial content, graphic design and effectiveness in achieving the stated marketing goals. The judges further divided the entries into subcategories.
Award winners in the Corporate Communications category included:
Award winners on hand to receive their rewards included (from left to right): Rolf Fuessler, Fuessler Group (Aviation Capital Management award); Sarah Skipworth, Aviation Capital Management; Marc Ramsey, Surety Information Office; Jennifer O'Herron, DMJM Harris; Jeff White, Two Rivers Marketing; Carla Biggs, Hilti North America; Amber Reed, Performance Marketing; Janice Tucciarone, BASF Admixtures Inc.; Holly Bolton, BSA LifeStructures; and Marianna Boucher, McKim & Creed.
- Newsletter/Magazine - External Audience: DMJM Harris for "Legacy" biannual corporate magazine
- Newsletter/Magazine - External Audience: honorable mention to Parsons Brinckerhoff for "Notes" corporate magazine
- General Promotion: Swinerton Inc. for Swinerton 6 x 6 brochure
- General Promotion: honorable mention to Performance Marketing for Genie Industries corporate brochure
- Specialty - Event/Milestone Promotion: BSA LifeStructures for custom proposal
- Internal Communications: BSA LifeStructures for "Fast Forward" internal communications program
Award winners in the Advertising category included:
- Professional Service Print Ads: Swinerton for "Building Great Cities"
- Magazine supplement: Surety Information Office and Associated Builders and Contractors for November 2006 Surety Bonding Advertising Section in ABC's Construction Executive
- Products & Equipment Print Ads: Performance Marketing for Genie Industries niche ad campaign
- Direct Mail: BASF Construction Chemicals - Admixture Systems for Rheopel Plus demonstration kit
- Direct Mail: honorable mention to Aviation Capital Management for Numbers Series
Award winners in the Public Relations category included:
- Bylined Articles: Chris O. Communications for GeoStructures campaign
- Media Kit: Performance Marketing for Terex "King of the Dirty Media Days" press kit, including backpack
- Media Kit: honorable mention to Two Rivers Marketing for Bobcat media kit
Construction Writers Association is a non-profit, non-partisan, international organization for journalists, publicists, photographers, and marketing communications professionals serving the information needs of the construction industry. By providing opportunities for networking, education, recognition, and fellowship, CWA helps foster a strong community—and improve the quality of construction writing. CWA's website is www.constructionwriters.org.
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Sheila Wertz, Executive DirectorConstruction Writers Association
PO Box 5586
Buffalo Grove, IL 60089-5586
847-398-7756