“Greening of Icons” Kicks Off Construction Writers Association Fall Conference
September, 2009
Chicago—The Construction Writers Association (CWA) Fall Conference, October 5-7, 2009 at the Hilton Suites Chicago on the Magnificent Mile, features forward-thinking presentations, roundtable discussions, a tour of the Chicago Art Institute Modern Wing and a Grand Awards Dinner centered around the theme “Surviving and Thriving in the Age of Changing Media.” Industry specific learning and networking are geared to journalists, public relations and marketing communications professionals in the construction industry.
“The Greening of Icons” presentation provides an insider’s view of the challenges involved in greening two iconic skyscrapers: the Willis Tower, formerly known as the Sears Tower; and New York City’s landmark Empire State Building. Senior Architect Sara Beardsley of Adrian Smith+Gordon Gill Architecture highlights the details of the $350 million green renovation for Willis Tower while Peter White, director of Private Sector and Clinton Climate Initiative for Johnson Controls, provides insight on the $100 million green renovation of the Empire State Building.
A Changing Media panel offers ideas on how to apply webinars and streaming videos and use Twitter and Facebook to promote and disseminate their product. Panelists include experts Gary Slack, chairman and chief experience officer, Slack Barshinger; Rod Sutton, editor-in-chief, Construction Equipment; and Nicole Hallada, marketing director, Association of Equipment Manufacturers.
Turner Construction’s James Barrett, national director, Virtual Design & Construction, offers insight on the practical benefits of BIM, and relays the lessons learned in implementing BIM on more than 100 projects valued at more than $25 billion.
Roundtable discussions cover Ethics in a Digital World; Social Media Best Practices, Making Yourself Valuable in a Down Economy and The Changing Role of Editors.
The Grand Awards Dinner, October 6, honors the winners of the CWA Marketing Communications Awards and the Website and Communications Awards.
The CWA Fall Conference is sponsored by Caterpillar, McCarthy Building Companies, Smith Group, Turner Construction Company, Constructive Communications, Randall Reilly, Hilti Inc. American Institute of Steel Construction and the Awards Company of America.
To register, visit “Events” at www.constructionwriters.org, or email info@constructionwriters.org. Join us on Facebook, LinkedIn and Twitter.
Construction Writers Association, founded in 1958, provides a forum for communications professionals in all segments of the industry to connect with one another and enhance skills through education. For more information, please visit: www.constructionwriters.org.
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Deborah J. Hodges
Executive Director
P.O. Box 14784
Chicago, Illinois 60614
Telephone 773 687-8726
Fax 773 687-8627
info@constructionwriters.org